Privacy Policy
How Affordable Concrete collects, uses, and protects your information.
Last Updated: May 31, 2026
1. Introduction
Luther Brown (“Affordable Concrete,” “we,” “us,” or “our”) operates the website at https://affordableconcreteal.com and provides residential concrete services to homeowners in Prattville, AL and the surrounding area. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights you have. By using our website or services, or by contacting us, you agree to the practices described here.
2. Who We Are
Luther Brown is a home-services provider serving Prattville, Montgomery, Millbrook, Wetumpka, Selma, Clanton, Auburn, Opelika, Tuscaloosa, Birmingham, Hoover, Alexander City, Troy, Dothan, Huntsville, Mobile. For any privacy questions, you can reach us by phone at (334) 230-3250, by email at lutherbrown384@gmail.com, or through our website at https://affordableconcreteal.com.
3. Information We Collect
We collect the following categories of information:
- Information you give us directly — your name, phone number, email address, service address, and details about the service you are requesting, when you submit a form, request an estimate, book an appointment, reply to a message, or otherwise contact us.
- Information collected automatically — device and browser type, IP address, pages viewed, referring website, and general location, gathered through cookies and similar technologies when you visit our website.
- Information from third parties — data from advertising and analytics providers (such as Meta and Google) and from our service and technology providers, used to deliver and measure our marketing and to operate our business.
4. How We Use Your Information
We use the information we collect to:
- Respond to inquiries, estimate requests, and support questions;
- Schedule, coordinate, and deliver the services you request;
- Send service-related communications by phone, text, and email (see SMS section below);
- Process payments and maintain business records;
- Send marketing communications where permitted, which you can opt out of at any time;
- Improve our website, services, and customer experience;
- Detect, prevent, and address fraud, security, and technical issues; and
- Comply with legal obligations and enforce our agreements.
5. How We Share Your Information
We do not sell your personal information. We share information only as needed to operate our business, including with the following categories of service providers who process data on our behalf:
- Upflo AI — our marketing and automation services provider, which operates our lead-intake, messaging, and customer-communication systems on our behalf;
- GoHighLevel — our customer relationship management (CRM) and communications platform;
- Meta Platforms, Inc. and Google LLC — advertising and analytics, where we run digital advertising;
- Stripe — payment processing, where applicable;
- Cloudflare — website hosting, delivery, and security.
We may also disclose information when required by law, to protect our rights or the safety of others, in connection with a business transfer, with your consent, or in aggregated or de-identified form that does not identify you.
6. SMS and Text Message Communications
When you provide your phone number to Affordable Concrete — through our website, a contact or estimate form, or in response to our outreach — you consent to receive SMS text messages from us related to your service request, including appointment confirmations, reminders, follow-ups, scheduling links, and occasional service updates or offers.
- Opt-out: Reply STOP to any text message from us to unsubscribe at any time. Reply HELP for assistance.
- Message frequency varies based on your interaction with us.
- Message and data rates may apply. Your mobile carrier's standard rates apply to messages you send and receive.
We do not sell, rent, or share your mobile phone number or SMS opt-in consent with third parties or affiliates for their own marketing, promotional, or lead-generation purposes. Phone numbers and consent are used only by Affordable Concrete and the service providers listed above that help us deliver our communications to you.
7. Email Communications
We send transactional emails related to your service (such as confirmations and receipts), which are necessary to provide our services. Where we send marketing emails, each one includes an unsubscribe link so you can opt out of future marketing messages at any time.
8. Cookies and Tracking Technologies
Our website uses cookies, web beacons, tracking pixels, and local storage to remember your preferences, analyze site usage, and measure the effectiveness of our advertising. You can control cookies through your browser settings, and you can opt out of interest-based advertising through the tools provided by Meta and Google.
9. Data Retention
We retain personal information for as long as needed to provide our services, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or de-identify it.
10. Data Security
We use appropriate technical and organizational measures — including encryption in transit, access controls, and secure payment processing — to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Your Rights and Choices
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, to opt out of marketing communications, and to withdraw consent. To exercise any of these rights, contact us at lutherbrown384@gmail.com or (334) 230-3250. We will respond within the time required by applicable law.
12. California Residents (CCPA/CPRA)
If you are a California resident, you have the right to know what personal information we collect and how we use it, to request deletion or correction of your information, to opt out of the “sharing” of personal information for cross-context behavioral advertising, to limit the use of sensitive personal information, and to not be discriminated against for exercising these rights. To make a request, contact us using the details in the “Contact Us” section.
13. Children's Privacy
Our website and services are not directed to children under 16, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child without appropriate consent, we will delete it.
14. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above, and material changes may be communicated through our website or by email.
16. Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact Luther Brown:
- Phone: (334) 230-3250
- Email: lutherbrown384@gmail.com
- Website: https://affordableconcreteal.com
- Service area: Prattville, AL and surrounding communities
See also our Terms of Service.